Market Research for a Climate Services Observatory

MARCO

Project timeline
Start:
November 2016
Duration:
24 months
End:
October 2018
General Information
Climate-related tools, products, data and services may greatly contribute to climate change mitigation and adaptation. However, current strategies face knowledge gaps, lack of visibility of climate services, and low awareness of key potential customers for using key information and the associated economic benefits. This reality triggers the need and potential for developing a global market for climate services.
The MARCO project gathers market research firms, climate scientists, climate services practitioners, and innovation actors, around the Climate-KIC, to provide a detailed insight into the market for climate services in Europe, in line with the challenge of enabling market growth outlined in the EC’s “R&I roadmap for climate services”. The project’s key objectives are to: assess the EU market of climate services; validate and enrich the market assessment with case studies; forecast future user needs and assess market growth until 2030; unveil opportunities and promote market growth. To achieve this, MARCO will build on a phased approach with feedback loops between several methodologies to ensure validation of findings. This will start with defining the framework for market characterization, followed by exhaustive, integrated market research combining climate vulnerability analysis deriving into potential market estimation, confronted to actual transactional market quantification, qualitative surveys, and nine case studies on specific sectors and regions. This will be followed by a gap analysis and innovation modelling to reveal the untapped market. A foresight exercise will then outline market growth till 2030. Finally, recommendations for market observation and facilitation will be expressed. Stakeholders will be involved at all points of the process, with a continuous dialogue network and two workshops. The Climate KIC and partners will ensure sound dissemination of results, all made public.
HZG will lead a work package with the objectives (i) to identify climate service providers and purveyors in Europe distinguishing between commercial and open source products, (ii) to map and qualify suppliers’ typical business models, and (iii) to establish an overview of key non-European climate services and SWOT analysis of EU providers against international competition.
EU-Programme Acronym and Subprogramme AreaH2020-SC5-2016, SC5-03-2016
Project TypeResearch and Innovation Action (RIA)
Contract NumberGrant Agreement 730272
Co-ordinatorClimate KIC (FR)
Funding for the Project (€) Funding for HZG (€)
1,520,303169,185
Contact Person at HZG Dr. Jörg Cortekar, Climate Service Center Germany (GERICS), Phone: +49 40 22633 8445
E-mail contact
Worldwide Europe

Participants
Acclimatise Group Ltd (UK), Climate-KIC (FR), Finnish Meteorological Institute (FI), Institut National de la Recherche Agronomique (FR), Joanneum Research (AT), kMatrix Data Services (UK), LGI Consulting SARL (FR), Smith Innovation ApS (DK), Technical University of Denmark (DK), Unternehmertum GmbH (DE)
MARCO website
Last Update: 02. November 2017